Summer of DashPass
YEAR
2020
CLIENT
DOORDASH
In July 2020, we launched “Summer of DashPass”—a 6 week series of deals to drive awareness, sign-ups, and volume—that ran for members of DoorDash’s subscription service, DashPass. Each week promoted a free item from an enterprise partner or discount on a category. Working with the marketing and DashPass operations & marketing teams, I was responsible for creating the art direction for and designing the campaign, which extended across our in-app, CRM, paid social, and PR channels.
Art Direction
For the look and feel of the campaign, I was inspired by 1970’s California apparel/outdoor print catalogs—making use of a warm color palette, and thick & wavy typography.
