Big Plant
Watering Day

YEAR
2022

CLIENT
BIG PLANT WATERING DAY

Big Plant Watering Day is a limited series clothing line that was inspired by the weekly ritual of watering plants. The monogram is a nod to one of my monstera plants at home, and the back typography references 70’s houseplant decor books.

To launch of the brand, I worked with the 98 Art Collective to create a series of stylized promotional photographs and short form video vignettes. Check out @bigplantwateringday on Instagram to order a shirt.

DESIGN & CREATIVE DIRECTION
AMAL CHANDARIA

PHOTOGRAPHER
MALLIKA CHANDARIA

ART DIRECTION & PRODUCER
98 ART COLLECTIVE

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