Equal parts creativity,
strategy, and craft.

Spaghetti is a creative studio dedicated to building thoughtful, beautiful, and impactful brands — rooted in culture, built to connect, and designed to last. Every project is approached with a flexible, multidisciplinary team, bringing together a wide range of expertise. Whether shaping the identity of a small startup from the ground up or developing a campaign for an established brand, our work blends bold & creative expression, strategic thinking, and a deep care for craft to help bring brands to life.

Amal Chandaria

FOUNDER & PRINCIPAL

Amal is the founder and principal of Spaghetti, bringing deep experience in brand identity, art direction, and design strategy. He began his career at boutique design agencies before joining LUNAR Design (later acquired by McKinsey & Co.) as a designer and analyst. In early 2017, he became the first designer on DoorDash’s marketing team, where he played a key role in building and scaling the brand, and later, a senior design lead & art director in developing its 360º campaigns, activations, and commercials.

Now, Amal runs Spaghetti from his home base in Leucadia, CA. You can also find him shooting film photography, hiking, saying hi to good dogs, documenting neighborhood mailboxes, or traveling the world.

Services

  • A brand is more than just a logo—it’s a carefully crafted system of visuals, tone, and experience. We design thoughtful identities with precision and depth, weaving together typography, color, photography, and illustration to create brands that are both beautiful and built to scale.

  • Every design tells a story. Whether it’s an event poster, a custom illustration, or a suite of marketing materials, we approach each piece with care, ensuring it’s not only visually striking but also purposeful and deeply connected to the brand’s identity.

  • A brand’s world is shaped through the details. We craft the visual language of campaigns, photoshoots, and commercial productions with an editorial eye—blending storytelling, composition, and lighting to create work that feels both intentional and timeless.

  • Movement brings ideas to life. From the first storyboard to the final frame, we design and animate with intention, ensuring that every motion graphic, video, or animated sequence feels seamless, engaging, and full of character.

  • Great campaigns don’t just capture attention—they leave a lasting impression. We concept and develop 360º campaigns with a meticulous blend of strategy and creativity, ensuring that every touchpoint is not only effective but artfully crafted.

  • Words shape perception as much as design. We write with clarity and intention, crafting messaging that strengthens brand narratives, refines tone of voice, and ensures every word feels as considered as the visuals.

  • A strong brand is built on a foundation of meaning. We take a meticulous approach to positioning, audience insights, and brand personality, ensuring that every decision is rooted in strategy, authenticity, and long-term vision.