PICI Brand Expression

The Parker Institute for Cancer Immunotherapy (PICI) is a nonprofit dedicated to accelerating the development of breakthrough immune therapies to transform cancer treatment. Founded by Sean Parker, PICI unites top scientists, institutions, and industry leaders to push the boundaries of cancer research.

We partnered with PICI to refine and elevate their brand identity across all touchpoints, providing art direction & design that leveraged beautiful microscopic imagery and infusing them into the brand’s expression. This visual language extended into touchpoints like social graphics, a deck template, and the branding for their podcast, From Bench to Fireside. We also developed an internal brand microsite, designed the 2024 annual report and supported various other internal initiatives, including Pride — ensuring that every piece of creative work reinforced PICI’s mission.