MetroEV Brand
YEAR
2024
CLIENT
METROEV
MetroEV, Canada’s leading provider of EV charging stations for residential and commercial spaces, needed a brand identity that could seamlessly bridge digital and physical applications. The system we created encompassed every touchpoint—logo, color palette, typography, stationery, and their charging app—ensuring a cohesive and scalable visual language that reflects the brand’s forward-thinking approach to electric mobility.
Logo
The MetroEV logo is built from the Roobert typeface, with a custom modification to the letter “E.” Inspired by the electrical symbol for a battery, the “E” subtly integrates into the “V,” visually initiating a circuit. This design not only reinforces the brand’s connection to energy and flow but also creates a dynamic, ownable mark that feels both technical and approachable.
