Make a Bubba Run
YEAR
2021
CLIENT
DOORDASH
We created a 30 second TVC spot, “Make a Bubba Run” to promote DoorDash New Verticals categories—convenience, grocery, and pet food. Starring NASCAR race icon Bubba Wallace and directed by The Perlorian Brothers, the spot centers around an ‘A-Team’-esque group of convenience store items who are called to attention and race to Bubba Wallace’s door after being ordered on DoorDash. Each item represents a different new vertical category of item that can be ordered on the platform.
Art Direction
I was inspired by Blur’s Coffee and TV music video, The Muppets, and the web series Don’t Hug Me I’m Scared to build the world using a hand-crafted art direction and puppetry. The set was built on-location, and each of the characters was individually hand puppeteered. Subtle animation was added in post-production to add facial expressions and mouth movement. We also managed to license the king of yodelling Franzl Lang’s “Auf und auf voll Lebenslust” track for the spot.
ART DIRECTOR
AMAL CHANDARIA
CREATIVE DIRECTOR
DRISCOLL REID
DIRECTORS
THE PERLORIAN BROTHERS
COPYWRITER
ALOK MAHADEVIA
PRODUCER
DAVID SCHIAVONE