Best-of-Awards 2023
Every year, NerdWallet releases the Best-Of Awards, a list of the top financial products of the year. This list is compiled by NerdWallet’s internal team of editorial “Nerds”, who use their objective category-wide expertise to help consumers who are in-market for a financial product make an informed decision. The Brand team was tasked with creating a full design toolkit to support the 2023 campaign, extending across web, display, paid social, and CRM assets.
After concluding the campaign, the registration rate for NerdWallet signups grew nearly 25x to the previous year’s Awards.
YEAR
2023
CLIENT
NERDWALLET
Design Toolkit: ExtraordiNerdy
The design intent of the toolkit was to balance eye-catching visuals—helping snap consumers out of analysis paralysis—with imagery that would reassure users that recommendations are backed by real, trustworthy experts. To that end, we came up with “ExtraordiNerdy”—a design system that features visual accents that are full of movement and a bright & vibrant color palette, paired with authentic, and natural-looking portraits of the real Nerds. This balance was also represented in the typography, which paired our bold, geometric primary typeface with a editorial-style serif typeface—used to highlight financial terminology.
DESIGN LEAD
AMAL CHANDARIA
DESIGNER
NATALIE GARNETT
COPY LEAD
LAURA OROZCO
COPYWRITER
MORGAN EIDSON
CRM & WEB LEAD
CHARLENE TSANG
PHOTOGRAPHER
MONICA SEMERGIU