Oura App Launch
YEAR
2024
CLIENT
OURA
In conjunction with the release of the new Ring 4, Oura also launched a redesigned version of the Oura app. The new app makes it easier to analyze daily tracking alongside long-term health, and also introduced updates to the Stress and Activity Detection features. For the launch, we were partnered with Squero and the Oura Creative Team to create a promotional video to highlight the tentpole features and design changes of the new app, as well as an App Store walkthrough animation.
Art Direction
The art direction for the video draws inspiration from Finnish and Scandinavian-style environments, reflecting Oura’s heritage through a light and airy aesthetic. Natural wood textures ground the phone within real-world spaces, creating a warm, tactile backdrop. To seamlessly merge the digital and physical, the camera moves fluidly in and out of the screen, while UI elements pull forward into the environment—blurring the line between interface and everyday life.
App Store Video
CREATIVE
AMAL CHANDARIA
NEAL GALLAGHER (OURA)
EDITORIAL
LAURA TSUNODA (SQUERO)
CREATIVE PRODUCTION
SQUERO
ANIMATION
VERY TRUE STORY