Kitchens Without Borders
YEAR
2019
CLIENT
DOORDASH
Since the company’s founding in 2013, DoorDash’s mission to empower local economies has created opportunities for restaurant owners of all backgrounds to reach new audiences, fueling the growth of hundreds of thousands of businesses. Kitchens Without Borders continues this mission, cultivating a more sustainable and inclusive food economy by shining a spotlight on historically under-resourced food entrepreneurs, and fostering deeper connections to the people making the food we enjoy every day.
Films & Portraits
Every merchant has a story. So does every dish. Our stories center around the creation of one special dish in their restaurant’s kitchen—a meal the chef currently serves in their restaurant, cooks at home, or grew up eating. As they talk about their personal history and their featured dish — its ingredients, its history, its method of cooking — we reveal the connection between the restaurateur, the food, the kitchen, and their community. We produced fourteen 1-minute films highlighting these entrepreneur restauranteurs all over the country, and shot photo portraits of each.
Microsite & Marketing Collateral
We also created a bespoke microsite to host the films and short-form interviews with each of the restauranteurs, as well as a full suite of marketing collateral to promote the initiative. This included in-store materials as well as a robust CRM campaign with the goal of driving volume to each the restaurants.
Hulu x DoorDash
In celebration of Season 2 of the hit Hulu show Ramy, we partnered with Hulu to create a co-branded promotional campaign.
CREATIVE DIRECTION
AMAL CHANDARIA
EDITORIAL
RENATA ESPINOSA
PRODUCTION
BOKEH
HULU CREATIVE TEAM