Aegis Logistics Brand
YEAR
2024
CLIENT
AEGIS LOGISTICS
Incorporated in 1956, Aegis is India’s leading provider of logistics solutions, standing out for its long-standing commitment to quality, reliability, safety, and sustainability.
We were tasked with redesigning the visual and verbal identities for the company, while maintaining the brand equity that it has established for nearly seven decades. The rebrand included a new logo, typeface, color palette, and illustration & photography styles. We also created a new brand strategy for the company, including new mission and vision statements, brand values and attributes, and positioning.
Logo
The logo was designed to honor the legacy of the prior brand mark, while modernizing and refining it for the future. It is constructed from two simple shapes meeting to form a forward-facing arrow, resting on a strong foundation. It celebrates the past and signals movement towards the future.
In addition to the primary mark, a horizontal version as well as a modular system of sub-brand marks to be used for the various verticals of the business was also created.
